Convegno internazionale
5-6 Maggio 2006 - Siena, Italia
Abstracts
Seconda sessione : Etica nell'impresa, responsabilità sociale e sostenibilità degli investimenti
Relatore: Ernesto Illy
The Compass of Ethics
- Differences between complex and complicated things
- Complication is linear and can be squeezed in an equation, not containing time
- Complexity is non linear, has many solutions, can only be told, contains time
- Complexity is the mother of freedom, creativity and uncertainty
- To reduce the global uncertainty we cannot control nature but our behavior
- Ethical rules reduce uncertainty by making human behavior predictable
- Free market is a complex net based on mutual confidence, respect and honesty
- Ethics reduce the background noise in the channels of the market net
- Competition is the selecting tool of a free market
- Consumers are the selecting agents
- Corruption, cronyism and monopolies deprive consumers from their right to choose
- Innovation is the tool for survival of industrial brand in a competitive market
- Innovation allows value competition
- Lack of innovation results in price competition and the following elimination (creative destruction- Schumpeter)
- Ecology is the science of survival of life
- Ethics is a compass that needs an attractor to give a direction
- The universal attractor should be :the survival of life on planet earth